This website neither makes a reference to its inaugural date nor its owners. The website specifically deals mostly with children’s health. The company has its base in the U.S. as highlighted by the usage of The United States Food and Drug Administration policies on their website. Upon a certain purchase by a client, the product is then made available to children who mostly lack the essential minerals in their bodies. This form of based is more often than not founded on the concept of community based non governmental organizations. This is further demonstrated by the fact that the company makes hassle free returns within a month on all unopened merchandise. The company therefore makes its revenue through the distribution of medicinal products that are bought by well wishers to children who needs them the most. The modalities involved in such a venture lies squarely on the philanthropy of the donor or the prospective buyer.
Going by the fact that no customer reviews are available, it is easy to understand why this venture may be a tricky affair designed to con well wishers their hard earned cash. This is because once the charitable personalities make their contributions; they do not come back demanding to know where the bulk was delivered to as they have already done their part. This provides a major loophole for financial fraud as well as reselling the already bought merchandise as there is nobody to account for it. It is hard to believe that no customer comment has been uploaded on the site therefore raising the question – is this non governmental institution sincere in its undertakings? The situation is further compounded by the fact that the company has not uploaded any report regarding the charitable offers it has received so far from diverse quarters.
This venture is also not a member of TRUSTe certification program – an online initiative that guides people click with self-assurance by directing them to truthful websites. TRUSTe powers trusts by guaranteeing businesses stick on to privacy paramount practices. The most disturbing question is – why the company woulda TRUSTe logo on their website yet the company has not been certified by TRUSTe?
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Being a venture that is based on community health services, the company should come up with modalities that ensure more vulnerable children get the desired medication. Although the dealings of the company are grossly shrouded in mysteries, the company should consider other marketing strategies such as social media skills to advertise its products to other prospective charitable personalities. Despite all this, the company offers free shipping on orders over forty nine dollars.
The company should implement the following strategies to guarantee better sales:
• The company should guarantee the clients about the safety of the products as opposed to the double faced strategy of posing as an enlightening venture yet in actuality the company is out to make a kill in business.
• The company should also make use of the far flung areas as an integral part of their venture – this provides reaching out to more vulnerable children hence translating to better sales.
If really in deed the company is geared towards helping the vulnerable children, shipping charges should never be charged so as to assure more medications to the children in need. Apart from being a calculated facade to milk donors their cash, this scheme also redefines the meaning of online robbery as it targets the philanthropists who may be well more than ready to help in buying drugs for needy kids who will never get the bought drugs. Despite offering various medications on the website, it is clear that the strategy is to give the intended philanthropists more choices for swindling. The website gets a 2 stars rating.